Inspired by the likes of Ralph Lauren’s Polo and Lacoste, Hélas has taken the French streetwear scene by storm. Hélas Above: French streetwear brands #2 Hélas Talking about the collection Toutiou describes the drop as energetic and “joie de vivre”. Perhaps the most exciting thing with APC is its latest collaboration with American rapper, singer, songwriter Kid Kudi. You’ll find everything you need from this Parisian streetwear label, from their iconic raw denim to exaggerated silhouettes and formal wear. Atelier de Production et de Création (APC) has worked with some of the biggest names in the industry including Carhartt WIP, singer turned mogul, Kanye West and the Nike Air Max 1. Above: French streetwear brands #1 A.P.C.įounded in 1987 by Jean Touitou the brand strives itself on its ready-to-wear apparel.
In this feature we take a look at a selection of French streetwear brands that should be on your radar. If there’s one thing the French know about when it comes to street fashion & style it’s got to be tracksuits & trainers. The film La Haine from 1995 really gave us an insight in the French Streetwear scene of the mid 90s. Straight out of the Banlieues of inner City Paris, European streetwear has long been associated with the French capital. Although it’s easy to think of Chanel and Balmain as some of the city’s leading labels, there are also some hidden streetwear gems too. The fashion capital has been home to some of the biggest fashion houses of its time.
Think streetwear and street culture, think Paris. We take a look at the French streetwear scene with a selection of French streetwear brands that you should know about.
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